Takes you to our Zoom registration — about 30 seconds.
For franchisor CEOs and corporate leadership: there's marketing across your network you can't see today — locations winning on paper, locations quietly losing customers, locations nobody's watching. This session shows you where to look. Live · 30 minutes + live Q&A.
In one network we mapped, 1 in 3 locations were invisible in their own market — and corporate had no idea. This session shows you how to see yours.
I sat down with one franchise's corporate team and went down their list of locations — how's this one doing online? Are they running ads? Showing up when customers search? The room went quiet. They couldn't tell me.
And what's hiding isn't only lost customers. Struggling locations don't sell the next franchise — they don't throw off the validation, the referrals, or the success stories that bring the next owner in. The locations you can't see are the ones capping your growth.
Real examples from networks we've mapped, anonymized. Not one of these showed up in a standard corporate report — until someone looked across the whole network.
Across a 100+ location network, roughly one in three locations were being out-ranked in their own market by a local competitor — and corporate couldn't name which ones.
One established location sat at 96 reviews while a competitor in its own zip code had 2,561 — twenty-seven times more, in the same few square miles.
In one network, six figures a year in local ad spend was going to locations getting almost nothing back from it — with no view at corporate to catch it.
You probably get monthly reports — from your team, your agencies, your vendors. They're not wrong. But each one is a vendor reporting on its own work, for the locations it manages. The same is true of the tools your team uses and the platform your whole system runs on — they show you one market at a time, or what your locations report up to you. None of it is built to show you the whole network at once, the locations nobody is reporting on at all, or how each location really stacks up against the competitor down the street. And a monthly report is a rear-view mirror — by the time a problem shows up in it, the customers are already gone. That's not something a better report fixes. It's a structural blind spot — and it's exactly what this session is about.
The same blind spot shows up in four different forms — and not one of them appears in the reports you already get.
The locations that don't show up when someone in their town searches for what you do — and the competitors showing up instead.
The locations burning real budget that produces nothing — and the ones not advertising at all, with no one tracking either.
The locations being beaten in their home town by a competitor that opened a fraction of the time ago — invisible from corporate.
The free search traffic that should reach a struggling location, landing on your other locations instead — your own network bidding against itself, and no one at corporate can see it.
If you run marketing for the brand, this one's aimed at you. When a market slips, you're who leadership turns to — and today you can't see it coming any sooner than they can. This is the view that lets you bring the answer first, instead of getting the question.
And then do what almost no franchisor can — see every market, every week, and grow on purpose instead of by luck. Thirty minutes, live, with time for your questions; register and we'll send the Zoom link.
It's a small live room, capped so we can answer your questions personally. At the end, we'll open a handful of spots to map individual networks directly — that's where yours would get mapped.
Free to attend · Registers you on Zoom in about 30 seconds.