Independent network intelligence
So we check them all, every day, and tell you which ones need attention now.
A location goes dark, slips in its market, stays there for weeks — and the first anyone hears is a franchisee on the phone.
Your network at a glance
The half no report contains
An agency can optimise the campaigns it runs. A platform can count the clicks it served. Neither one can see a search that never reached it.
Neither can the report it writes you.
This search happened 1,412 times last month in a market you operate in. Nothing in your reporting shows it, because from your account's point of view it never happened.
Written by the engine, not by us
“Only 11 people called from your listing this month — despite it showing up 1,240 times and 47 direction requests.”
That gap is costing you jobs. Your rating is 3.7 from 6 reviews, while the business ranked above you shows 380 at 4.8.
Tulsa · one of 11 flagged this week · written by the AI engine, not by us
The gap
Same brand. Same playbook. Same training.
Nothing in the reporting separates them.
That's your bottom quartile. It's what candidates find when they validate — and nothing in the reporting explains why those specific locations.
Paid search
Every paid click in those markets goes to a competitor. 3 have been dark over a month.
9 locations are dark on paid search right now.
Competitors
A customer never compares your rating to perfect. They compare you to the business ranked above you.
Reviews shown. Your rating is 4.9 — the highest on this street.
Why it doesn't end
A competitor moves. A market shifts. Nothing on your side changed at all.
The read only stays true while somebody keeps taking it.
Conversion
Being found and being chosen are different problems. They need opposite fixes.
Wichita and Omaha are found as often as anyone. Almost nobody calls.
Wasted spend
Money that left the account and brought back nothing at all.
$7,820 of $62,100 produced no inquiry last month, across the 37 locations that are running ads. The other 9 aren't running any.
When it isn't marketing
Wichita and Omaha get found. They just don't get chosen — which means the ad fund isn't the problem, and now you can prove it.
The marketing fund
You collect it from every location. An independent read on where it went is a different kind of answer than a vendor report — and it's the one that holds up at the advisory council.
Head office sees the network. Each franchisee sees their own market. Same numbers both ways — it isn't a report card, it's the same view.
What it's for
Same question, same person asking. Two different meetings.
Without it
“Let me check with the agency and come back to you.”
With the read
“These eleven markets are losing right now. Here is what we did about each one, and here is what changed.”
Vantage point
Each view is honest about its own work. None of them can see past it.
One login instead of four. And when a market breaks, you don't need to open it at all — the alert reaches you and the franchisee the same day.
Check any finding yourself in thirty seconds. That is the point.
Every other view is either a tool you have to run or an agent that acts. We produce the conclusion and touch nothing. This is not a claim about anyone's honesty — it is a claim about vantage point.
The demo
Thirty minutes on the platform — the corporate view, a franchisee view, and what the engine writes. We read three of your markets first and bring what we find.
Pick a time on the next screen. Bring whoever owns the number.
No obligation · Nothing to prepare
Built on the method in Refranchised by Scott Mounce — twenty-five years running businesses, fourteen building marketing across multi-location brands. More about Refranchised › Ask for a copy ›